Not sure I totally agree. I completely wrote off the iX3 as I refuse to own a car with Veganza seats (not kidding this is what they call the leather-ette fabric).I believe that the quality of new Audi is completely different as it was years ago.
All the automotive industry needs to replace their legacy quality material & leather & fabrics with new more ecological friendly and lighter materials , but that comes with a less perceived quality.
in short, it’s not exclusive to Porsche…