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[Review] - Porsche's problem in a 27 min review video

daveo4EV

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this is an entertaining video comparing a Model Y vs. Macan 4 - it doesn't tell us anything we don't know - but it Porsche problem in a nut shell…it's the price stupid!

the only thing wrong with Porsche's EVs is the price!

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craz8

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Someone needs to review a 2025 Macan S vs a Macan 4 with similar options. Is the difference in price worth the extra options. For many, that answer is likely 'nope', and they can buy a base Macan for even less money (except in the EU)!

Launching a replacement that starts at $15k+ more than the previous version - no matter how much better it is - cuts off a significant part of the market, and those customers won't even look at the Macan EV purely due to the price.

Even picking the RWD option only knocks a few thousand off the starting price. This car needed to have a headline starting price that started with a 6 in the USA and they needed to remove stuff to make that happen and provide packages to add them back - something Porsche is very good at.
 

ColdCase

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As far as I can remember (a half century), the only thing wrong with Porsche's cars was the price of entry and maintenance. With few exceptions, they sure were fun to drive.
 
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Petzi

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some people like to compare apples with oranges. this case is a comparison between bread and cake.. :angel::angel:
 


MKSZ51

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This car needed to have a headline starting price that started with a 6 in the USA and they needed to remove stuff to make that happen and provide packages to add them back - something Porsche is very good at.
The vehicle you describe IS available - it's called an Audi Q6 eTron. Buying a premium brand like Porsche will always have a price associated with the cachet of owning a premium brand. Individual consumers can decide whether it is worth it or not. These comparisons assume selecting a vehicle is mostly objective with little to no emotion involved - that's true for someone who just needs transportation - beyond that it's all about emotion.
 

craz8

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The vehicle you describe IS available - it's called an Audi Q6 eTron
As a customer, this is true, but if I'm the Porsche CEO, then I have a problem, since this customer WAS someone who would have looked at a Macan, but now will not, since the EV starts $15,000 higher.

Since this pricing bump was clearly a choice, if you're a Porsche executive, you can't now be surprised that you're not selling as many EV Macans as you used to sell of the combustion ones.
 
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daveo4EV

daveo4EV

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Porsche's have always been more expensive, but they were also more complex mechanically and more unique - I believer some of Porsche's advantages disappears with EV's - and while they can still charge more - they can't charge as much more as Porsche is used to - also some of the things they charge for are quite frankly embarrassing…as they are standard on competitive EV's.

I think a price change would go a long ways toward fixing a lot of Porsche's woe's with EV's - I don't believe they need to be "equal" but less delta with options is probably what's necessary.
 

Wivenhoe

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Being a selfish buyer I really hope they don’t drop the price of the Macan EV. My last car was a Lexus RZ and they helped to destroy the residual by not only taking £ 10k of list they announced a cheaper version too. Dealers were selling 6 month old cars with 30%+ off their list purchase.
 


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daveo4EV

daveo4EV

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Being a selfish buyer I really hope they don’t drop the price of the Macan EV. My last car was a Lexus RZ and they helped to destroy the residual by not only taking £ 10k of list they announced a cheaper version too. Dealers were selling 6 month old cars with 30%+ off their list purchase.
ROFL - I think we are in no danger of Porsche "lowering" prices - they wil stubbornly forgo competing in the EV space and focus on ICE's where they can still command their margins…
 

beez

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People are saying the electric is way more expensive than gas, but when I compare my Macan 4 with better tech to a gas Macan S with similar (but lesser) options, the 4 is only $1030 more. The 4S with same better options/tech, but significantly higher performance, is $5000 more.
 

TomekGnomek

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I recently drove the new Tesla Y after facelift and these cars are not even close.

Problem is the price difference is obvious to anyone, the interior and build quality is also obvious to most (not to all however) but... where Porsche excels is how it drives. And this - it's not obvious to everyone, I would even argue most people don't appreciate these subtle differences and to them it does not justify the price tag. Different products for different clients with different expectations.

It's like you can buy a piano for 10k and 100k - most won't notice any difference but some do :)
 

Petzi

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I recently drove the new Tesla Y after facelift and these cars are not even close.

Problem is the price difference is obvious to anyone, the interior and build quality is also obvious to most (not to all however) but... where Porsche excels is how it drives. And this - it's not obvious to everyone, I would even argue most people don't appreciate these subtle differences and to them it does not justify the price tag. Different products for different clients with different expectations.

It's like you can buy a piano for 10k and 100k - most won't notice any difference but some do :)
That's absolutely right! But it's not really anything new. Porsche has always been relatively expensive. There have always been cars with the same horsepower and same specs (on paper) but at a much lower price. If you look at the entire comparable range, Porsche is actually in the middle in terms of price. There are many brands that are significantly more expensive. A Bentley EV—actually a BMW—costs $250,000, but people still buy them. In the Porsche range, the Macan is on the cheaper side. It's $100,000 cheaper than the Taycan and probably also 80.000 cheaper than the new Cayenne. So the Macan is more expensive than the Tesla and many cars from China. But it's not more expensive than a comparable BMW or Mercedes. I'd rather have the Porsche. Just like 20 years ago, when I bought my first Porsche.
 

TomekGnomek

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It's $100,000 cheaper than the Taycan and probably also 80.000 cheaper than the new Cayenne.
Taycan is surprisingly not that much more compared to well equipped Macan. I was recently browsing Tycan spec to replace my Macan is case this big uodate does not resolve my problems and it was ~30k EUR more. Not to mention you can find some really good deals on CPOs. Tycan is cool but was less confortable before Active Ride which helps a lot with getting in and out.
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