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open to the public from March 8 – 12 in downtown Austin

U.S. debut of the new all-electric Porsche Taycan and Macan will take center stage at South by Southwest®

Spotlighting art, culture and innovation, Porsche’s return to South by Southwest® (SXSW®) for its third year will celebrate its past, present and future. Its exhibit will be open to the public from March 8 – 12 in downtown Austin (Brazos Hall at 204 E. 4th St.) and mark the U.S. reveal of the new all-electric Taycan and the new, and all-electric, Macan. Once inside the exhibit, the “Porsche Full Service” experience, – a speak-easy-inspired, roadside attraction – guests will be immersed in a brand experience that inspires sharable moments. Centered on brand stories and collaborations, daily panel discussions will include partners such as Bose, RIMOWA, and HIF, alongside a footprint by Porsche Drive, the brand’s vehicle subscription and rental program. Porsche will also host an evening concert on Saturday, March 9.

“South by Southwest is the perfect setting to unveil the new all-electric Taycan and Macan in the U.S.,” said Ayesha Coker, Vice President of Marketing for Porsche Cars North America, Inc. “The festival draws attendees from countless industries who celebrate new tech and innovation and we can’t wait to show off our latest developments in electrification. We hope guests enjoy seeing the new Taycan and the Macan for the first time, and come take part in our immersive installation, which will include daily panel discussions with our brand partners.”

Further details on Porsche activities and panel discussions at SXSW are available here.
 
 
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